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IQVIA & Rebound –
a winning partnership

Rebound has been a full-service marketing and GTM ally to IQVIA for nearly 10 years. With roots planted across RWE, RDS, Commercial Solutions, Technologies, and more, our seasoned professionals drive strategic planning and tactical execution with ease.

Interested in exploring how we can support one of your go-to-market priorities?

BY THE NUMBERS

Partership with a proven track record

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years partnering
with IQVIA

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successful
projects

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average Net Promoter
Score (NPS)

BREADTH OF SERVICES

See how Rebound’s flexible engagement models are supporting IQVIAns globally.

Messaging and
Positioning

Content
Marketing

Product
Marketing

Digital
Marketing

Project
Management

Events & Webinar
Management

WHAT DIFFERENTIATES REBOUND

Seamless integration – Ask any of our IQVIA customers and they’ll say one of the biggest benefits of working with Rebound is we become an extension of your team. Our consultants immerse themselves in your business, working closely with marketing and other key stakeholders to deliver greatness.
Deep domain expertise – Rebound uniquely blends knowledge of life sciences and technology along with capabilities in B2B marketing disciplines such as branding and market presence, product marketing, thought leadership, digital and live event management, and more.
Understanding of how IQVIA operates – Rebound consultants are ready on day one. We have extensive experience working with IQVIA to build new web pages, add content to Sales Spot, create VIA tickets, and more.

OUR ENGAGEMENTS AT IQVIA

We have cultivated deep experience creating and executing strategies across all marketing disciplines. See a selection of engagements for ways we can help.

Select a business unit to explore the variety of Rebound projects.

Rebound ensured continuity of multiple projects that Commercial Solutions Marketing was leading, such as:

Replacing Global Portfolio Marketer to manage Marketing Plan, Strategy and GTM program execution for business lines within Analytics and Consulting
Improving stakeholder communication, managing Marketing team meetings and demonstrating accountability for strategic initiatives with measurable results
Updating platforms for prioritization and visibility as each business line has its own cadence, team deck and portfolio alignment
Managing Sales Spot for content upload and tagging, and monitoring team usage for each Commercial Solutions area

IQVIA contact: Katherine Brazer

Katherine Brazer

Since 2021, Rebound has supported Commercial Solutions with the planning and execution of marketing activities, including close collaboration with the team to:

Ensure seamless execution of various Marketing strategies and tactics
Plan and execute webinars
Develop webinar playbooks
Create and implement a new PR process, providing year-end analysis and overall project reporting
General marketing consultation and support

IQVIA contact: Katherine Brazer

Rebound transformed the approach for the Commercial Analytics Managed Services (CAMS) campaign from a multi-email push with one piece of content to a new workstream and new campaign.

Influenced, developed, and managed the new approach
Developed new Marketing messaging and content
Delivered a new web page, fact sheet, Eloqua landing page, IQVIA-led webinar, and 3rd party advertising and targeted eblasts with FiercePharma
Built customer awareness for target personas and target accounts
Increased viewership, MQLs, and customer engagement

IQVIA contact: Katherine Brazer

Delivering the IQVIA Quarterly Pharmaceutical Market Outlook (IQPMO) newsletter with the thought leadership team, Rebound led rebranding initiatives from a COVID-19 communication to a new IQPMO newsletter including:

New IQPMO reports
ChannelDynamics reports
IQPMO and Launch Excellence webinars
New thought leadership

To deliver the new customer-facing newsletter on a quarterly basis, Rebound:

Managed the internal distribution list
Prepared newsletter copy
Ensured QA testing and issue distribution
Worked with Marketing Automation to ensure delivery
Managed both internal and customer-facing newsletters

IQVIA contact: Katherine Brazer

As Public Relations marketing specialists for Commercial Solutions, Rebound plays a pivotal role in shaping PR for the team. We provide expert guidance on implementing a successful program by identifying gaps and areas of improvement, comprised of:

Protocol development to streamline processes
Innovative solutions to meet the needs of all stakeholders
PR lifecycle management and guidance

IQVIA contact: Katherine Brazer

Rebound has supported and continues to partner with Launch Excellence subject matter experts:

Alignment with business executives and among regional initiatives via bi-weekly meetings with RBI Marketers
Replaced a Global Portfolio Marketer to manage Marketing Strategy and GTM execution
New messaging framework representing an end-to-end framework and five success factors
New pitch decks and new Ceros module
New web page with content refresh, including new messaging, thought leadership content, podcast module, and management of webinar series
Publication and promotion of podcast episodes across all channels
A new webinar series rated as highest registration and attendance and generated over 150 MQLs
Collaborated on a detailed MQL process and stakeholders

IQVIA contact: Katherine Brazer

Rebound project managed RDS events, freeing time for the team to devote to other strategies and programs in its annual Marketing Plan. Rebound took ownership of:

Managing IQVIA's presence at DIA, ASCO, ESMO and other industry events
Creating and maintaining planning decks and project plans
Leading weekly core planning calls with the RDS marketer and IQVIA's event manager
Preparing briefing decks and post-event debrief decks
Managing attendee communications and meeting scheduling
Capturing client meeting details pre/post event

IQVIA contact: Jessica Cunningham

With responsibility for nearly 20 therapeutic areas (TA), RDS product marketing needs to communicate the latest clinical, medical and operational capabilities to sponsors. Rebound contributed scientific and marketing expertise to develop new messaging frameworks and websites for three TA Centers of Excellence:

Biosimilars
Dermatology
Pediatrics

IQVIA contact: Jessica Cunningham, Kathy Reid

During COVID-19, virtual events replaced live, hosted client events and Rebound guided the way for IQVIA. We provided Event Management support to the RDS team for their first Virtual Client Conference. Using both the framework we created to manage the TechIQ event and best practices, Rebound:

Worked with the RDS project sponsor to quickly create and execute the event plan
Identified key stakeholders and their roles/responsibilities
Provided internal and external communications
Managed session tracks and navigated recording sessions
Delivered end-to-end event support from the beginning to post-event metrics and reporting

For the RDS Marketing team, Rebound delivered Marketing Project Management to various Marketing projects including:

The RDS Umbrella Campaign and creative advertising rotation
Webinars
Monthly metrics reporting (Social media, SalesForce and Google dashboards, media metrics)
Eloqua landing page management
Web asset management

Following a reorganization, the GTM Sales Enablement team enlisted Rebound for additional capacity to build crucial resources for Strategy Leads to sell effectively against the competition. Achieving results in just two months, Rebound:

Deployed an experienced sales-readiness consultant
Developed eight case studies
Prepared three slide libraries
Updated several sales operations and technology tools (i.e., Sales Spot)
Produced GoIQ Communications to inform Sales of new resources

IQVIA contact: Carrie Stewart

The SRQ team was looking to fuel growth via several omnichannel marketing initiatives, including industry and hosted events, webinars and refreshed content. Rebound provided:

Fractional outsourced marketing support in the form of project and event management, marketing coordination, as well as long-form copywriting and design
Successful and timely delivery of aggressive marketing goals during peak periods

IQVIA contact: Chanea Davis

Rebound provided end-to-end support for IQVIA Technologies' Fusion, the Quality & Regulatory customer event held both in-person and virtually. Rebound delivered:

Project management expertise
Recruitment communications and execution
Agenda development
Presenter relations, including logistics and content development
On-site logistics for live event
Digital logistics for virtual event

IQVIA contact: Chanea Davis

An experienced Rebound product marketing expert managed the launch of the newest module in the RIM Smart Suite, RIM Smart Content Management. Deliverables included:

Messaging framework
Capabilities presentation
Web page
Fact sheet
Email templates

IQVIA contact: Mary Toto

Rebound provided ongoing graphic design support to ensure marketing and sales materials are both IQVIA brand compliant and visually striking to customer prospects. Content and design efforts included:

Pitch decks
Infographics
Fact sheets
Brochures
Case studies
Event graphics
GTM materials

IQVIA contact: Chanea Davis

Based on existing content from a recent IQVIA webinar, executive summary from the webinar and a blog, Rebound was asked to develop and design a whitepaper. While Rebound's graphic designer used approved images and source data to deliver the final paper according to IQVIA brand guidelines, Rebound's copywriter:

Met with SMEs to review the initial outline
Interviewed SMEs to clarify gaps
Developed, drafted and gained approval for the 10-page whitepaper

IQVIA contact: Mary Toto

Rebound provided end-to-end support for IQVIA Technologies' largest-ever hosted customer event with:

Project management expertise
Communications and promotional planning and execution
Content for two keynote presentations
Development of sessions for the Customer Engagement and Compliance tracks
Post-event lead nurture

Crafted messaging frameworks for new C-level GTM model across technologies and commercial services, the Customer Engagement Platforms (CEP):

Captured voice of customer, market research and competitive differentiation
Prepared questions and maximized information capture, conducting interviews of senior stakeholders and six business lines
Created new messaging with elevator pitch, value prop, proof points and target personas
Defined new and compelling Why Change & Why Now customer messages
Served as liaison between IQVIA and sales enablement vendor
Synthesized feedback, aligned across teams, and gained approval amidst tight deadlines
Communications to gain alignment

IQVIA contact: AJ Ploszay

In 2018, IQVIA Technologies selected Rebound for its marketing expertise to help drive the end-to-end launch of a major commercial software platform, Orchestrated Customer Engagement (OCE). Rebound offered various Marketing services including:

Launch plan development and execution
Messaging for OCE Digital and OCE Personal
Capabilities presentations
Series of six demo videos for different pharma personas
Detailed use case scenarios for four different pharma personas
Fact sheets

Following the introduction of OCE Personal and OCE Digital, IQVIA Technologies looked again to Rebound for product marketing continuity to launch the next member of the OCE portfolio, OCE Optimizer. Rebound delivered the following:

Managed the product naming process
Created messaging with elevator pitch, value prop, proof points and target personas
Crafted capabilities presentation, web page, unifying graphic and fact sheet

IQVIA contact: Susan Hill

IQVIA Clinical Technologies required an experienced product marketer to launch the Clinical Data Analytics Suite (CDAS) in 2021. Rebound assisted by:

Building the launch plan
Crafting differentiated positioning messaging
Creating a web page
Drafting and producing a capabilities presentation, fact sheet and other core content

IQVIA contact: Mike Lough

From June to November 2020, a Rebound Product Marketer supported the Commercial Compliance team during the Associate Director of Product Marketing's maternity leave. The Rebound consultant:

Assumed all product marketing responsibilities for the HCP/O Engagement product, including Transparency Reporting, Grants & Funding and Consent Management
Pivoted all in-person events to virtual events and renegotiated event contracts as this occurred during the height of the pandemic
Represented the Commercial Compliance team at the TechIQ conference

Resources for IQVIA

Questions about the projects we’ve completed? Ask your colleagues or contact us.

Case Studies

Case Studies

Work Examples

Work Examples

Thought Leadership

Thought Leadership

Webpages

Webpages

What IQVIAns have told us

Connect With Rebound

We welcome new opportunities with IQVIA to create compelling product positioning and messaging, build greater market awareness, and fuel customer demand – from strategy to execution.

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